perrine scherrer | The DAM at the heart of the promotion of digitized collections

Perrine Scherrer might not be a household name, but within the hallowed halls of Christian Dior Couture, and increasingly within the world of digital fashion archiving, she plays a crucial role. As a Photo Editor for Dior, Scherrer is a vital component of the team responsible for preserving and presenting the brand's rich visual heritage. Her work bridges the gap between the tangible history of Dior's garments and the digital realm, ensuring its legacy remains accessible and inspiring for generations to come. This article delves into Scherrer's contributions, highlighting her involvement in key Dior projects and exploring the broader context of Dior's commitment to heritage preservation and digital accessibility.

The FIDM Museum Photoshoot: A Glimpse into Scherrer's Role

In May 2016, a team from Christian Dior Couture, including photographer Laziz Hamani, photographer assistant Nicolas Guérin, and photo editor Perrine Scherrer, embarked on a three-day photography project at the FIDM (Fashion Institute of Design & Merchandising) Museum in Los Angeles. While details of the specific garments photographed remain somewhat under wraps, the very fact that Dior entrusted this team with documenting pieces from the FIDM's collection speaks volumes about the importance of such collaborations and the meticulous work involved.

Scherrer's role as Photo Editor in this context is multifaceted. It's more than simply selecting the "best" photos; it's about ensuring the images accurately represent the garments' details, textures, and historical significance. It involves collaborating with the photographer to achieve the desired aesthetic, making critical decisions about lighting, composition, and post-processing. She's the gatekeeper of visual accuracy, ensuring that the photographs meet Dior's exacting standards and serve the intended purpose, whether for internal archives, publications, or exhibitions.

Imagine the challenges involved: delicate vintage fabrics, intricate embroidery, and the need to capture the spirit of a bygone era. Scherrer's expertise is crucial in ensuring that these elements are not only visible but also conveyed with the appropriate reverence and artistry. The FIDM Museum photoshoot, while just one example, provides a valuable insight into the meticulous process and collaborative nature of Scherrer's work within the Dior ecosystem.

Perrine Scherrer at OnDAM Paris: Embracing Digital Archiving

While specific details of Perrine Scherrer's involvement at OnDAM Paris are scarce without direct access to internal Dior information, it is highly probable that she is involved in the digital asset management for the couture house. OnDAM (Online Digital Asset Management) systems are crucial for companies like Dior, which possess vast collections of images, videos, and other digital assets. These systems allow for centralized storage, organization, and distribution of these assets, making them easily accessible to authorized personnel across different departments.

Given her role as Photo Editor, Scherrer's expertise would be invaluable in managing Dior's visual assets within an OnDAM system. This would involve:

* Metadata Management: Adding relevant information (metadata) to each image, such as the garment's designer, year of creation, materials used, and any relevant historical context. This ensures that the images can be easily searched and retrieved.

* Quality Control: Ensuring that all images uploaded to the system meet Dior's quality standards, including resolution, color accuracy, and overall aesthetic.

* Access Control: Managing user permissions and ensuring that only authorized personnel have access to sensitive or proprietary images.

* Workflow Management: Streamlining the process of image creation, approval, and distribution.

In essence, Scherrer's role in an OnDAM system would be to ensure that Dior's visual assets are not only preserved but also readily accessible and effectively utilized across the organization. This is crucial for various purposes, including marketing, public relations, research, and internal training.

Christian Dior Photoshoot: The Broader Context of Visual Creation

The FIDM Museum photoshoot is just one example of the countless photoshoots that Dior undertakes each year. These photoshoots are essential for creating the brand's visual identity, promoting its products, and maintaining its position as a leader in the fashion industry. Perrine Scherrer likely plays a role in many of these photoshoots, either directly as a Photo Editor or indirectly by managing the visual assets that are created.

The process of a Dior photoshoot is highly complex and involves a wide range of professionals, including:

* Photographers: Renowned photographers like Laziz Hamani are often commissioned to capture the essence of Dior's collections.

* Models: Carefully selected models embody the Dior aesthetic and bring the garments to life.

* Stylists: Stylists create the overall look and feel of the photoshoot, ensuring that the garments are presented in the most flattering and stylish way.perrine scherrer

* Hair and Makeup Artists: These artists enhance the models' appearance and contribute to the overall aesthetic.

* Art Directors: Art directors oversee the entire creative process, ensuring that the photoshoot aligns with Dior's brand identity.

* Photo Editors: Like Perrine Scherrer, photo editors play a crucial role in selecting and refining the images.

The collaboration between these professionals is essential for creating visually stunning and impactful images that capture the essence of Dior. Scherrer's contribution lies in her ability to discern the images that best represent Dior's vision and to ensure that they meet the brand's exacting standards.